Digital Marketing Major


Students pursuing a Digital Marketing major are introduced to essential concepts in business, marketing and digital strategies related to search, social and content creation. Online interactions are the leading force that drive organizations to get their message out to consumers. The courses in this major meet the rapidly-shifting digital landscape in today's internet-driven world. The Digital Marketing major provides a combination of business and digital courses focused on this emerging area within the field of marketing.

Business Administration, Accounting 150, and Accounting 124 majors may not also earn the Digital Marketing major. Digital Marketing majors may not earn the Marketing specialization.

Major Requirements

37 credits

Quantitative Prerequisites (3 credits for major)

ECN-200Principles of Economics

3 credits

MAT- One course MAT-125 or higher

3-4 credits

The math requirement (MAT-125 or higher) is counted in the Professional Foundations minor.

Introduction (3 credits)

Complete one introduction course.

BUS-100Introduction to Business

3 credits


BUS-101Introduction to Sport Administration

3 credits

Business and Accounting Core (10 credits)

ACC-221Financial Accounting

3 credits

BUS-150Business Computer Applications

3 credits

BUS-493Business and Accounting Capstone: Sr Seminar

2 credits


1-6 credits

Two credits of internship are required. 

Marketing (9 credits)

BUS-360Principles of Marketing

3 credits

BUS-383Digital Marketing Essentials

3 credits

BUS-460Social Media Marketing

3 credits

Advanced Strategies (12 credits)

Complete 12 credits from the following:

ACC-335Data Analytics

3 credits

BUS-366Marketing Communication

3 credits

BUS-466Consumer Behavior

3 credits

BUS-469Marketing Strategy

3 credits

BUS-483Project Management

3 credits

Or other approved business or advanced marketing courses.


Upon successful completion of the major, students will be able to:

1)  Possess a strong foundation in business, marketing, and financial accounting;

2)  Identify and implement best practices utilizing digital marketing strategies;

3)  Recognize planning, decision-making, and problem-solving, within a digital media framework;

4)  Gain an understanding of new media options with appropriate strategy applications; and

5)  Comprehend the changes to marketing processes in a new economy that features digital technology.