Digital Marketing Major
SSH PEAK
Students pursuing a Digital Marketing major are introduced to essential concepts in business, marketing and digital strategies related to search, social and content creation. Online interactions are the leading force that drive organizations to get their message out to consumers. The courses in this major meet the rapidly-shifting digital landscape in today's internet-driven world. The Digital Marketing major provides a combination of business and digital courses focused on this emerging area within the field of marketing.
Business Administration, Accounting 150, and Accounting 124 majors may not also earn the Digital Marketing major. Digital Marketing majors may not earn the Marketing specialization.
Major Requirements
37 credits
Quantitative Prerequisites (3 credits for major)
| ECN-200 | Principles of Economics | 3 credits |
| MAT- | One course MAT-125 or higher | 3-4 credits |
The math requirement (MAT-125 or higher) is counted in the Professional Foundations minor.
Introduction (3 credits)
Complete one introduction course.
| BUS-100 | Introduction to Business | 3 credits |
| - | or | |
| BUS-101 | Introduction to Sport Administration | 3 credits |
Business and Accounting Core (10 credits)
| ACC-221 | Financial Accounting | 3 credits |
| BUS-150 | Business Computer Applications | 3 credits |
| BUS-493 | Business and Accounting Capstone: Sr Seminar | 2 credits |
| INT-497 | Internship | 1-6 credits |
Two credits of internship are required.
Marketing (9 credits)
| BUS-360 | Principles of Marketing | 3 credits |
| BUS-383 | Digital Marketing Essentials | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
Advanced Strategies (12 credits)
Complete 12 credits from the following:
Or other approved business or advanced marketing courses.