Marketing Specialization

The Marketing specialization will address the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals, with consideration of the social, ethical, economic, and international environments. Students majoring in Digital Marketing may not also take the Marketing specialization.

Requirements

18 credits

Introduction (3 credits)

Complete one course.

BUS-100Introduction to Business

3 credits

-
or

BUS-101Introduction to Sport Administration

3 credits

Core Courses (6 credits)

BUS-360Principles of Marketing

3 credits

ECN-200Principles of Economics

3 credits

Electives (9 credits)

Complete three courses.
BUS-366Marketing Communication

3 credits

BUS-383Digital Marketing Essentials

3 credits

BUS-460Social Media Marketing

3 credits

BUS-466Consumer Behavior

3 credits

BUS-469Marketing Strategy

3 credits