Digital Marketing Major (B.A.)

Major Requirements

46 credits

Quantitative Reasoning Prerequisites (8 credits)

ECON-2000	Principles of Economics	4 credits
MATH-	One course MATH-1025 or higher	4 credits

Business Core (14 credits)

ACCT-2003	Accounting Essentials for Managers	4 credits
-
BUSN-1000	Introduction to Business	4 credits
-	or
BUSN-1001	Intro to Sport Admin	4 credits
-
BUSN-4990	Business & Accnting Capstone: Sr Seminar	4 credits
INTR-4997	Internship	1-4 credits

Two credits of business internship are required.

Marketing Core (12 credits)

MKTG-3000	Principles of Marketing	4 credits
MKTG-3200	Digital Marketing Essentials	4 credits
MKTG-4010	Social Media Marketing	4 credits

Advanced Strategies (12 credits)

Complete 12 credits from the following:

ACCT-3235	Data Analytics	4 credits
BUSN-3250	Cybersecurity for Business	4 credits
BUSN-4080	Project Management	4 credits
MKTG-3405	Marketing Communication	4 credits
MKTG-4005	Marketing Strategy	4 credits
MKTG-4460	Consumer Behavior	4 credits

Students may not take both the Digital Marketing major and another other Business and Accounting Department major. That is, they may not double major in Digital Marketing and Accounting 124, Accounting 150, Business Administration, or Finance. They also may not take the Business Minor or the Marketing Specialization.

Outcomes

Upon successful completion of this major, students will be able to:

1. Possess a strong foundation in business, marketing, and accounting essentials;
2. Identify and implement best practices utilizing digital marketing strategies;
3. Recognize planning, decision-making, and problem-solving, within a digital media framework;
4. Gain an understanding of new media options with appropriate strategy applications; and
5. Comprehend the changes to marketing processes in a new economy that features digital technology.