Marketing Specialization
The Marketing Specialization equips students with essential marketing knowledge and practical skills to thrive in today’s dynamic business environment. These courses are designed for individuals looking to build a strong foundation in marketing to enhance their expertise in digital and strategic marketing. Upon completion of the specialization, students will be prepared for marketing roles in a variety of industries or to apply their skills to entrepreneurial ventures. This specialization provides a competitive edge in an increasingly digital and consumer-driven marketplace.
Requirements
16 credits
Core (8 credits)
Complete the following courses (8 credits):
| MKTG-3000 | Principles of Marketing | 4 credits |
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| MKTG-3200 | Digital Marketing Essentials | 4 credits |
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| or | |
| MKTG-4010 | Social Media Marketing | 4 credits |
Electives (8 credits)
Complete 8 additional credits from the following:
Some courses will require the completion of prerequisite courses.
Students completing the Digital Marketing Major may not also pursue the Marketing Specialization.