MKTG-4005 Marketing Strategy
Focuses on the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. Through case studies, major issues faced by marketing managers, including competition, great comebacks, crisis management, social media marketing, marketing mistakes, successes, and ethical and social pressures will be examined. Through a simulation an email marketing strategy is developed. Formerly BUS-469.