Admission Requirements
Conditions for acceptance into the BS Marketing Program are as follows:
(1) A GPA of 2.5 or higher on 30 or more completed semester hours. If fewer than 30 semester hours have been completed at Kean, GPA will be calculated using coursework from all transfer institutions attended.
(2) Complete the Foundation Coursework with a grade of ‘C’ or better,
ENG 1030 College Composition
COMM 1402 Speech Communication as Critical Citizenship
MATH 1044 OR MATH 1054 Pre-Calculus
GE 2021 Research & Technology
(3) Additional courses to be completed with a grade of ‘C’ or better to declare major:
ECO 1020 Principles of Economics I (Macroeconomics)
ECO 1021 Principles of Economics II (Microeconomics)
CPS 1032 Microcomputer Applications
ACCT 2200 Principles of Accounting I
MGS 2150 Business Statistics & Applications
General Education 35
Foundations Requirements 13
GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).
Disciplinary/Interdisciplinary Distribution Requirements
Humanities 6
AND (select one of the following)
| Fine Arts or Art History | 3 |
| Philosophy or Religion | 3 |
| Foreign Languages | 3 |
| Music or Theatre | 3 |
| Interdisciplinary | 3 |
Social Sciences 6
| HIST 1062 | WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS | 3 |
AND (select one of the following)
| Psychology | 3 |
| Economics or Geography | 3 |
| Political Science | 3 |
| Sociology or Anthropology | 3 |
| Interdisciplinary | 3 |
Science and Mathematics 7
AND (select one course of the following sciences)
| Biology | 4 |
| Chemistry or Physics | 4 |
| Astronomy, Earth Science, Geology, or Meteorology | 4 |
Major/GE Capstone Course 3
Additional Requirements 12
Additional Requirement 12
Academic Major Requirements 58
Business Core Courses 34
Marketing Core Courses 12
Marketing Electives 12
Choose four courses 3000-4000 level courses from the marketing courses
Free Electives 19
Selected with advisement.
At least 50% must be at 3000 level or above.
MKT 4801 - 4806 Cooperative Education may be used here.