MKT 4240 CONTEMPORARY ISSUES IN MKT
Course Number: MKT 4240 Semester Hours: Three (3) credits Prerequisites: MKT 2500 Limitation on Enrollement: 30 Students Elective Course Description: This course is designed to explore emerging issues and challenges in marketing. Topics include Customer Relationship Marketing, Marketing Yourself, Entrepreneurship Marketing, New Technology Marketing, New Product Development, and Social and Non-for-profit Marketing. The course has an experiential component including the use of analytical tools and case analyses (formerly 3481).