MKT 3510 CONSUMER BEHAVIOR
CONSUMER BEHAVIOR Course Number: MKT 3510 Semester Hours: Three (3) Limitation on Enrollment: 30 Prerequisite: MKT 2500 Required CATALOG DESCRIPTION: MKT t3510 tConsumer Behaviort(3) This course provides insight into the motivations, influences, and processes underlying consumption behavior. It involves a review and analysis of social and behavioral theories as they relate to understanding and predicting marketplace behavior. Students learn to interpret, evaluate, and apply consumer behavior research for investigating consumers? buying habits, pre-purchase decision processes, and post-purchase evaluation processes. (formerly MKT 3451) Prerequisite: MKT 2500. COURSE REVISED AND NUMBER CHANGED 03/19/07