2017-2018 Undergraduate Catalog

MKT 3431 ADVERTISING CAMPAIGNS

Analyzes current advertising campaigns in terms of research, creative and media strategies used to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. Prerequisite: MKT 3430 CAT. NO changed from MGS 3431 on 6/1/98 CAT CHANGED TO MKT 4230 AS OF 03/19/09

Credits

3

Prerequisite

MKT 3430