MKT 3490 INTERNET MARKETING
Course Number: MKT 3490 Semester Hours: Three (3) Prerequisites: MKT 2500 Limitation on Enrollment: 30 Elective in Marketing Catalog Description: This course is designed as an introduction to the rapidly evolving world of Internet Marketing. The tools and technology of the Internet are explored with an emphasis on the opportunities, problems, tactics and strategies of using the Internet as a marketing tool. B2B and B2C business models are discussed as they relate to integrating online and offline strategies into a unified, comprehensive marketing strategy. Revised 3/13/09