MKT 3470 INTERNATIONAL MARKETING

Introduction of the multinational enterprise as a participant in world marketing concept into a global framework. The course focuses on the environmental and cultural forces affecting marketing program, strategies, and techniques both into and from foreign countries. Prerequisite: MKT 3410. CAT. NO changed from MGS 3470 on 6/1/98. COURSE REVISED AND NUMBER CHANGED TO MKT 4220 03/19/09