MKT 3240 PROFESSIONAL SELLING
PROFESSIONAL SELLING Course Number: MKT 3240 Semester Hours: 3 Prerequisite: None Limitation on Enrollment: 25 Elective CATALOG DESCRIPTION: The course deals with the nature of professional selling and its role in the marketing and promotional functions of an organization. Topics include customer relationship building, adaptive selling techniques essential for professional selling, and sales careers. Special emphasis is placed on effective oral and written communication and presentation skills needed to be a successful salesperson. Prerequisite: None