MKT 3660 SERVICES MARKETING
Course Number: MKT 3660 Semsester Hours: Three (3) Prerequisite: MKT 2500 Limitation on Enrollment: 30 Elective in Marketing Catalog Description: The course addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and management tasks for the provider, including managing demand and human resources. Determinants of service quality, the critical role of customer contact employees in service delivery and the role of emerging technologies in customer service are examined. (formerly MKT 3455).