MKT 3481 TOPICAL PROBLEMS IN MARKETING

Current issues related ot the field of marketing will be discussed, to include assessment models, simulations, trend analysis and problem-solving experiences. A major focus of the course will be an exploration of issues which will impact on the field of marketing and one's career in marketing. PREVIOUS CAT.NO WAS MGS 3481 CAT CHANGED TO: MKT 4240 AS OF 03/19/09