Marketing
Executive Director: Dr. Shanggeun Rhee
Coordinator: (Marketing): Dr. Valerie Vaccaro
Marketing focuses on understanding, targeting and satisfying consumer markets on a global scale by offering superior value, innovation, and relationships. Students learn how to benefit from local, national and global market opportunities and trends through the conception and implementation of well-differentiated marketing tactics and strategies. The marketing major emphasizes the knowledge, skills, and concepts necessary for effective performance in the various functional areas of marketing (such as advertising, product development, marketing research, distribution). The field integrates economics, sociology, psychology, and statistics to develop marketing systems and processes. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals.
The marketing program empowers students to pursue career opportunities in a broad range of fields including, brand management, advertising, public relations, marketing communications, media, market research, retailing and logistics, international trade and marketing, sales management, client relations, E-business, social media, sports and entertainment, leisure, hospitality and tourism, event planning, consulting, entrepreneurial ventures and non-profit organizations.
For information regarding College/program mission and student learning outcomes please see http://www.kean.edu/academics/college-business-public-management