GSM 530 Contemporary Issues in Marketing
(Prerequisites: GSM 425, GSM 426) This course will focus on internet marketing. Students will learn about which marketing objectives are appropriate to online media, which strategies are most effective, and how and when to use various tactics like email marketing, search engine optimization, web advertising, podcasts, etc. Using success metrics, web traffic analysis, consumer data tracking, and analysis, students will also learn about the direct marketing and market research practices that are critical to online success. This course focuses on business to consumer marketing. (2 credits)