MKT 3610 BUYING AND MERCHANDISING

BUYING & MERCHANDISING Course Number: MKT 3610 Semester Hours: Three (3) Limitation on Enrollment: 30 Prerequisite: MKT 2500 MKT 3260 or permission of the instructor Elective This course examines the roles and responsibilities of buyers and merchandising managers that must balance the (1) needs of retailer, (2) objectives of vendors, and (3) the preferences of consumers. Consumer trends, inventory and retail store reports analysis, budgeting issues, assortment planning, merchandise displays and aids for merchandise controls are undertaken. The course is well suited to prepare students for careers as a vendor, buyer, or retailer of consumer goods and services (formerly MKT 3425). Prerequisite: MKT 2500, MKT 3260 or permission of the instructor

Credits

3

Prerequisite

MKT*2500