MKT 3455 SERVICES MARKETING
Conceptual foundations of service marketing in consumer sector of banking, brokerage, insurance, health, technology, and professional service areas of the economy. Application of fundamental marketing processes to the service firm, in the profit and not-for-profit sector. An examination of differences between wervice marketing and product marketing. Former CAT Name was MGS 3455. CAT NO. CHANGED TO: MKT 3455 AS OF 03/19/09
Prerequisite
MKT*3410