MKT 3490 INTERNET MARKETING
This course is designed as an introduction to the internet and its impact on the elements of marketing. This course introduces students how to approach consumers, engage with them, convert them as customers through internet marketing such as search engine optimization, social media marketing and social commerce. B2B and B2C digital marketing practices are discussed to understand unified, comprehensive marketing strategy. Semester Hours: Three (3). Elective in Marketing Prerequisite(s): MKT 2500
Prerequisite
MKT*2500