MKT 3450 INDUSTRIAL MARKETING

Marketing of products and services to industry from functional and management perspectives. Emphasizes new product introduction, legal and social constraints and salesmanship currently used in industry. Prerequisite(s): MKT 3410 CAT. NO changed from MGS 3450 on 6/1/98. NEW CRSE NO: MKT 3650 as of 03/19/09