MKT 3451 CONSUMER BEHAVIOR
The consumer decision making process is examined form the marketing perspective to understand the basic stages used by consumers. This includes the analysis of purchase activities as well as the activities used by marketers to influence consumers. Topics include consumer motivation, perception, as well as external influences on consumer behavior such as culture, advertising, social and situational influences. Prerequisite(s): MKT 3410 CAT. NO. CHANGED FROM: MGS 3451 CAT. TITLE FORMERLY: CONSUMER MARKETING revised 02/16/06 COURSE REVISED AND NUMBER CHANGED TO MKT 3510 03/19/09
Prerequisite
MKT*3410