Graphic Design, B.F.A.: Interactive Advertising Option
Adviser: Prof. Robin Landa
rlanda@kean.edu
GLAB-516, (908) 737-4744
This B.F.A. degree is a studio-oriented design program. Students focusing on Interactive Advertising will develop expertise in the creation of visual messages for branding and advertising. The curriculum includes a concentration in this design discipline and a broad foundation in the liberal arts, studio arts, and art history. Emphasis is on creative problem-solving, design competence, and technical skills. The program of study also develops skills in critical thinking, and oral and written communications.
Students are required to maintain a 3.0 GPA in all major requirements to continue in the program and to receive the BFA degree.
Upon completion of GD 3020 Graphic Design Fundamentals I, students are required to submit a portfolio of creative work for Continuation Review. Successful evaluation at the review along with 3.0 GPA is mandatory in order to continue in the program and to receive the BFA Degree.
The program is fully accredited by the National Association of Schools of Art and Design. (NASAD)
Graphic Design: Interactive Advertising 131
General Education 35
Foundation Requirements 13
ENG 1030: Requires a C or better
GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).
Disciplinary and Interdisciplinary Distribution Requirements
Humanities 6
ENG 2403: G.E. required course
Select one course from below:
| Fine Arts or Art History | 3 |
| Philosophy or Religion | 3 |
| Music or Theatre | 3 |
| Foreign Languages (Must take I and II for credit) | 3 |
| Interdisciplinary | 3 |
Social Sciences 6
| HIST 1062 | WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS | 3 |
HIST 1062: G.E. required course
Select one course from below:
| PSY 1000 | GENERAL PSYCHOLOGY | 3 |
| Economics or Geography | 3 |
| Political Science | 3 |
| Sociology or Anthropology | 3 |
| Interdisciplinary | 3 |
Science and Mathematics 7
| MATH 1010 | FOUNDATIONS OF MATH | 3 |
| OR | |
| MATH 1016 | STATISTICS | 3 |
| OR | |
| MATH 1030 | PROBLEM SOLVING IN MATH | 3 |
| OR | |
| MATH 1054 | PRE-CALCULUS | 3 |
| OR | |
| CPS 1032 | MICROCOMPUTER APPLICATIONS | 3 |
| OR | |
| CPS 1231 | FUNDAMENTALS OF COMPUTER SCIENCE | 4 |
| | |
| Lab Science Astronomy; Biology; Chemistry; Earth Science; Geology; Meteorology; Physics; Interdisciplinary | 4 |
G.E. and Major Capstone 3
| DSN 4000 | CRITICAL PERSPECTIVES IN DESIGN | 3 |
DSN 4000: Course required by Major. All Major courses require a grade of C or better and 3.0 GPA minimum
Additional Required Courses 12
| AH 1700 | ART FROM PREHISTORY THROUGH MIDDLE AGE | 3 |
| AH 1701 | ART FROM THE RENAISSANCE TO THE MODERN WORLD | 3 |
| AH 3740 | MODERN ART | 3 |
| ID 3230 | UNDERSTANDING IMAGES:AN INTRODUCTION TO VISUAL STUDIES | 3 |
Academic Major 78
All Major courses require a grade of C or better and 3.0 GPA minimum
Required Foundation Core 15
Required Major Courses 63
Require permission through petition
GD 1000: Can test out and substitute GD elective courses
GD 3031, GD 3220: WE
GD 4099: Require permission through petition
Free Electives 6
Require permission through petition
At least 50% must be 3000/4000 level
Note: See foreign language requirements