GD 4223 BRAND STRATEGIES AND DESIGN
An advanced studio/lecture course on branding. The principles of brand building strategy, concepts, design, copywriting, and storytelling will be covered. Students will create transmedia branding campaigns. Emphasis will be on the conceptual and design skills necessary to create effective branding building. Supply fees, field trip fees and laptop required. Maybe repeated once for credit. PREREQ: GD 3020, GD 3220 ENROLLMENT LIMIT: 18 COURSE TYPE: Required for BFA:Graphic Design: Advertising Emphasis Writing Emphasis; Elective for all others COURSE REVISED AS OF 2/28/14
Offered
EVERY SPRING