GD 4220 ADVERTISING II
Advanced studio/lecture course covering the creative area of advertising design for mass communication. In-depth study of integrated media campaigns. Emphasis on the strategy, concept formation, copy writing, and design direction necessary to create campaigns across media platforms. Supply fees and field trip fees required. May be repeated once for credit. Prerequisites: GD 3220, GD 3020 Course description and number changed as of 4-6-10 Previous VC 4220 Revised: 4/4/14
Offered
EVERY SPRING