2017-2018 Undergraduate Catalog

GD 4220 ADVERTISING II

Advanced studio/lecture course covering the creative area of advertising design for mass communication. In-depth study of integrated media campaigns. Emphasis on the strategy, concept formation, copy writing, and design direction necessary to create campaigns across media platforms. Supply fees and field trip fees required. May be repeated once for credit. Prerequisites: GD 3220, GD 3020 Course description and number changed as of 4-6-10 Previous VC 4220 Revised: 4/4/14

Credits

3

Prerequisite

GD 3220 GD 3020

Offered

EVERY SPRING