2017-2018 Undergraduate Catalog

GD 4120 PROMOTIONAL DESIGN

A studio course in the use of graphic design to promote interest, information, and sales for products, services, and organizations. Specific channels across media include: branding, package design, posters, web sites, book covers, brochures, web banners/floaters, social media campaigns, unconventional, experiential, environmental design, and more. Field trip and supply fees apply. May be repeated once for credit. Prerequisite: GD 3020, GD 3220. Required for BFA in Graphic Design: Interactive Advertising Design Option. Elective for all others. Revised: Fall 2015

Credits

3

Prerequisite

GD 3020 GD 3220

Offered

EVERY SPRING