GCOM5685 MKT&PURCH GRAPHICS PRODUCTS

LECTURE COURSE THAT WILL DEVELOP A CREATIVE AND INNOVATIVE MARKETING/PURCHASING COMMUNICATION STRATEGY, INVOLVING ANALYTICAL FRAMEWORK AND CONNECTING WITH CUSTOMERS. INTEGRATED MARKETING,COMMUNICATIONS MANAGEMENT,CONSUMER BEHAVIOR, AND PURCHASING PROCESS WILL ALSO BE COVERED. SEMESTER HOURS: THREE PREREQUISITE: NONE LIMITATION OF ENROLLMENT: 20 TYPE OF COURSE: REQUIRED