GCOM4630 PRINT COMMUNICATIONS MGMT

A study of the print communication business relat- ed to the functions and structure of management, with an emphasis on written reports, business correspondence, technical writing, and manuscript preparation. Areas of concern that graphic commun- ications managers confront will be highlighted. Topics include organizational theory and practices printing office procedure, production, human resources, sales, marketing, purchasing, and financial assessment, as well as business writing, proper use of citations, and use of charts and graphs. Revised 5/24/02 Cat.No Formerly TECH 4630