2017-2018 Undergraduate Catalog

GD 4230 COPYWRITING FOR ADVERTISING II

PREREQ: ENG 1020 or 1030, GD 3220, GD 3230 ENROLLMENT LIMIT: 18 COURSE TYPE: Required for BFA: Graphic Design, Advertising Emphasis, Writing Emphasis, elective for all others. An advanced studio/lecture course further developing copywriting for advertising. The principles of writing will be primarily for print, as well as radio, TV, and the web. Students will create advertisements and ad campaigns with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of copywriting and design necessary to create advertisements building on prior knowledge of copywriting, strategy, and concept formation. Supply fees and laptop required.

Credits

3

Prerequisite

GD 3220 GD 3230 ENG 1020 or ENG 1030