2017-2018 Undergraduate Catalog

GD 4223 BRAND STRATEGIES AND DESIGN

An advanced studio/lecture course on branding. The principles of brand building strategy, concepts, design, copywriting, and storytelling will be covered. Students will create transmedia branding campaigns. Emphasis will be on the conceptual and design skills necessary to create effective branding building. Supply fees, field trip fees and laptop required. Maybe repeated once for credit. PREREQ: GD 3020, GD 3220 ENROLLMENT LIMIT: 18 COURSE TYPE: Required for BFA:Graphic Design: Advertising Emphasis Writing Emphasis; Elective for all others COURSE REVISED AS OF 2/28/14

Credits

3

Prerequisite

GD 3020 GD 3220

Offered

EVERY SPRING