VC3221 COPY WRITING FOR ADVERTISING

A studio/lecture course developing copywriting for advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web will be covered. Students will create advertisements with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of strategy and concept formation. PREREQUISITES:ENG 1020 OR 1030, VC 3220