PA 5830 HEALTH SERV MKTNG-NON PROF ORG
AN APPLIED APPROACH TO THE HEALTH SERVICES MARKETING PROCESS AND TECHNIQUES IN NON-PROFIT ORGANIZATIONS. EMPHASIS ON CON- CEPTUAL AND OPERATIONAL PUBLIC SECTOR MARKETING TOOLS USED IN THE ADMINISTRATION OF HEALTH SERVICES ORGANIZATIONS. TOPICS INCLUDE: THE MARKETING PROCESS IN HEALTH SERVICES ORGANIZATIONS, MAJOR STRATEGIES AND TRENDS IN HEALTH SERVICES MARKETING, HEALTH SERVICES MARKET RESEARCH AND ENVIRONMENTAL ASSESSMENT. "DATE APPROVED": 07/20/87