BUS 340 Strategic Management

Work collaboratively to understand how leader-managers successfully design and practice strategy for organizational success by integrating the functional areas of marketing, finance, accounting, operations, and more. Strategists can conceptualize the big picture and the operational; they will be able to follow their analysis with decisions and actions that implement the chosen course regardless of, and perhaps because of the uncertainty and market dynamism that confront organizations and individuals alike. Serves as the capstone for all business majors. This incorporates case studies, experiential learning, and a simulation in strategic decision-making -- decisions that are grounded in an enterprise perspective -- not just one department but a perspective of the whole organization or business.




Required: BUS 100, BUS 234, BUS 250, BUS 260, Senior standing