BUS 335 Marketing Research

Introduces state-of-the-art research design and analysis approach. Focuses on methods for collecting, analyzing and interpreting market and consumer data relevant to the managerial decision-making process for both large corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, experiential learning, and a research project.




Required BUS-250 and MATH-118 or STAT-118