MSMG 433 Strategic Communication & Org Change
In today's complex world, communicating in an ethical, considered way is critical given the ever-changing nature of organizations. Transforming ideas, strategy, and vision into clear messages for your most important stakeholders/constituencies - customers, shareholders, employees, the media, and government officials to name a few - is at the heart of strategic leadership, thinking and persuasion. These three foundational pillars of learning are woven throughout the course to expand the your unique toolkit of strategic communication - research, insight, storytelling, audience understanding, framing, problem solving, strategic planning, and global perspectives - with the fundamental goal to appreciate the theory as it relates to practice. Please note that this is a blended course with three online sessions.
Cross Listed Courses
MCM 481