MSMG 441 Developing Your Business Plan

Prerequisites and instructor permission: Dependent on program: - MSM students and students in other graduate programs should get permission from the professor before registering, please contact Teresa Nelson ([e-mail]). - Nutrition Entrepreneurship concentrators in SNHS are required to take Creativity, Innovation and Entrepreneurship (spring semester) before GSM 571 (fall semester). - MBA entrepreneurship concentrators should speak with the Entrepreneurship Concentration advisor, Professor Teresa Nelson, before registering. All other MBA students can register without consent. This course is the nuts and bolts of thinking through, testing, and presenting a creative plan for launching a venture, whether that be a new business or social enterprise, or a venture with line authority in an existing organization (for-profit, non-profit, government). Students will work on an idea of their choosing, or if they do not have a scalable idea at the ready, can develop an idea with the professor or work with a local entrepreneur or business executive. For the latter, students should be in touch with the professor at least a month before the first day of class to make arrangements. Two other critical elements of the class beyond development of the plan are presentation skill development and development of professional networks, including Simmons alums and the venture community. Students will refine their skill in presenting a business idea in short (30 second), mid (2-3 minute) and long (10 minute) form.

Credits

3

Cross Listed Courses

GSM 571