MKT 3500 DIRECT MARKETING
This course provides an overview of the principles, concepts and applications of direct marketing, an increasingly important marketing communications tool. Students learn about successful direct marketing strategies using tools including: customer database management, direct mail, catalogs, the internet, print, broadcast and telephone marketing. Key industry challenges including ethical issues are analyzed. (formerly MKT 3432) Prerequisite(s): MKT 2500 CATALOG DESCRIPTION CHANGED AND NUMBER CHANGED 03/19/09
Prerequisite
MKT*2500