MKT 3410 PRINCIPLES OF MARKETING
An extensive overview of the field of marketing in one semester. Covers the fundamental concepts of contemporary marketing. Its function in the economy, and its relation to today's social concerns. Specific topics include consumer behavior, industrial marketing, product develop- ment, channels of distribution, advertising and promotion and pricing. CAT. NO CHANGED FROM MGS 3410 CAT. TITLE FORMERLY: BASIC MARKETING - 2/16/06 revised 02/16/06 Course number changed to MKT 2500 03/19/09
Prerequisite
MKT*3410