MKT 4500 SEMINAR IN MARKETING STRATEGY
SEMINAR IN MARKETING STRATEGY Course Number: MKT 4500 Semester Hours: 3 Prerequisite: MKT 2500, MKT 3510, MKT 3550, MKT 4220 Limitation on Enrollment: 20 Required CATALOG DESCRIPTION MKTt4500 tSeminar in Marketing Strategyt(3) This is an integrative course in marketing planning and strategy. The course is applications oriented, focusing on formulating and implementing marketing strategy. It explores issues of how to create and sustain customer value?from market analysis and product positioning to communications and channel systems design. The course emphasizes learning-by-doing through a marketing computer simulation. (formerly MKT 3460) PREV TITLE: MARKETING MANAGEMENT. 03/19/09