MKT 5400 MARKETING MANAGEMENT
In-depth study of strategic marketing and its proper management. Applying the fundamental principles of management: planning, organizing, conttolling, measuring, and evaluating (both internally and externally) to the total market- ing effort of the organization. Marketing cases are used to analyze the managerial problems of the marketing concept, product development, promotional strategy, physical distribution, pricing, and demand analysis. Prerequisite: MKT 3410 CAT.NO FORMERLY MGS 5400 - REPLACES IT AS OF 04/SP