AGRI 255 Entrepreneurship in Agriculture
This course serves serves to review and strengthen student’s knowledge-base in principles of accounting, economics, management, and marketing, and introduces new material particularly as it relates to developing the skills and knowledge needed to analyze and explore business opportunities and establish a business venture. The course will incorporate real-world case-studies and examples into assignments and projects.
AGRI 255Entrepreneurship in Agriculture
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
III. Catalog Course Description
This course serves serves to review and strengthen student’s knowledge-base in principles of accounting, economics, management, and marketing, and introduces new material particularly as it relates to developing the skills and knowledge needed to analyze and explore business opportunities and establish a business venture. The course will incorporate real-world case-studies and examples into assignments and projects.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Illustrate key steps and typical challenges involved in the development of a new business and identify traits of successful business owners.
- Discuss the business planning process and development of business goals and objectives.
- Show the ability to write an in-depth business plan for a proposed or existing business.
- Construct a marketing plan proposal for the U-Pick Garden at the Breckenridge Endowment Farm.
- List and describe different sources of funding available to entrepreneurs and the avenues for obtaining capital.
- Identify different legal business structures and compare and contrast advantages and disadvantages to each type.
- Develop a proposal for a business that illustrates how a business can be implemented and grown on a part-time basis.
- Demonstrate the ability to use basic accounting methods to analyze existing and proposed business enterprises .
- Describe the basic process for calculating payroll calculations and deductions and identifying the true cost of employment.
- Discuss how regulations, taxes, and licenses impact small business.
- Discuss the role of insurance in a small business, and identify and understand risk, and effective risk-management strategies.
V. Topical Outline (Course Content)
Examining the Entrepreneurial Spirit
Identifying Skills and Traits of the Successful Entrepreneur
Pros and Cons to Business Ownership
Strategies for Starting a Business
The Mission Statement
Writing a Mission Statement
Setting Goals and Objectives
Product and Industry Research, Market Analysis, and Consumer Trends
When, Why, How, and Where to do Market Research
Identifying Resources and Strategies for Product Research and Development
Business Models
Common Types of Successful Business Models
Selecting a Business Model
Business Planning
Developing an Informal Business Plan
SWOT Analysis
Construction of a Formal Business Plan
Marketing
The 5 P’s of Marketing
Direct Marketing Options
Business Structures
Legal Structures for Your Business – Pros and Cons
Sources of Capital
Funding Sources/Loan Application Process
Grants, Business Partners, and other Funding Options
Don’t Quit Your Day Job
Strategies for Building and Growing a Part-Time Business
Record Keeping and Budgeting
Balance Sheet, Income Statement, Budgeting
Don’t Sweat the Small Stuff
Regulations, Taxes, Licenses and Payroll
Insurance and Risk Management Strategies
VI. Delivery Methodologies