Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.
BUSM 166Retailing and Merchandising Management
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business Management & Entrepreneurship
II. Course Specification
Course Type
Program Requirement
General Education Competency
[GE Core type]
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Grading Method
Letter grade
III. Catalog Course Description
Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Retailing and Merchandising Management
- Compare and contrast traditional retailers and category specialists.
- Describe how technology (e.g., customer databases, integrated systems, and buying and sales forecasting systems) is used to support retail businesses.
- Evaluate the effectiveness of merchandising decisions in the retail industry.
- Explain the factors relating to visual merchandising, such as store layouts and presentation.
- Compare the strategies that are used within the different stages of a product's life cycle.
- Describe the flow of goods and services in a retail environment (e.g., inventory control, supply chain, and risk management).
- Analyze how logistics and supply chain management achieve a sustainable competitive advantage.
- Compare different customer service strategies that can be used to improve the consumer experience.
- Evaluate the impact of laws and regulations pertaining to the role and responsibilities of a retail manager.
- Create and present a strategic plan for a business, including financial strategy and financial performance measures.
V. Topical Outline (Course Content)
VI. Delivery Methodologies
Required Assignments
Assignment Type
Title
Student Learning Outcomes(s)
Quiz
Chapters 1 & 2
1, 3
Quiz
Chapters 3, 4, 5, 6
3, 6
Quiz
Chapters 7, 8, 9, 10
5, 6, 7
Quiz
Chapters 11, 12, 13, 14
2, 6, 9
Quiz
Chapters 15, 16, 17, 18
3, 4. 8, 10
Discussion
Favorite Retailers
1, 8
Discussion
Not so – Favorite Retailers
1, 8
Discussion
Customer Loyalty
1, 3, 8
Discussion
Case Study: Growth Strategy
6, 7
Discussion
News Article
Varies
Discussion
Reduce Shrinkage
2, 3, 4, 6, 9
Discussion
Store Layout and Design
3, 4, 6, 10
Project
Mystery Shopper
3, 4, 8
Project
GMROI and Ratios
2, 6, 7
Project
Retail Analysis
3, 4, 5, 6, 8, 10
Exam
Final Exam
1, 2, 3, 4, 5, 6, 7, 8, 9
Specific Course Activity Assignment or Assessment Requirements
Assignment Type
Title
Student Learning Outcomes(s)
Quiz
Chapters 1 & 2
1, 3
Quiz
Chapters 3, 4, 5, 6
3, 6
Quiz
Chapters 7, 8, 9, 10
5, 6, 7
Quiz
Chapters 11, 12, 13, 14
2, 6, 9
Quiz
Chapters 15, 16, 17, 18
3, 4. 8, 10
Discussion
Favorite Retailers
1, 8
Discussion
Not so – Favorite Retailers
1, 8
Discussion
Customer Loyalty
1, 3, 8
Discussion
Case Study: Growth Strategy
6, 7
Discussion
News Article
Varies
Discussion
Reduce Shrinkage
2, 3, 4, 6, 9
Discussion
Store Layout and Design
3, 4, 6, 10
Project
Mystery Shopper
3, 4, 8
Project
GMROI and Ratios
2, 6, 7
Project
Retail Analysis
3, 4, 5, 6, 8, 10
Exam
Final Exam
1, 2, 3, 4, 5, 6, 7, 8, 9
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