This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.
BUSM 165Marketing and E-Commerce
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business Management & Entrepreneurship
II. Course Specification
Course Type
Program Requirement
General Education Competency
[GE Core type]
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Grading Method
Letter grade
III. Catalog Course Description
This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Explain the overall importance of marketing and how it fits into the business environment.
- Discuss how the marketing mix (the four P's) is used to address the needs and wants of consumers.
- Analyze the impact that the six external environmental factors have on marketing strategies.
- Use strategic planning models to organize marketing decision making.
- Explain the strategic function that marketing plays in the profitability of a business.
- Recognize how the global environment impacts marketing.
- Conduct primary marketing research to evaluate marketing decisions.
- Create and present a marketing plan for a product or service that targets a distinct market segment.
V. Topical Outline (Course Content)
VI. Delivery Methodologies
Required Assignments
Assignment Type
Title
Student Learning Outcomes(s)
Quiz
Chapters 1, 2, 3, 4, 5
1, 3, 4, 6
Quiz
Chapters 6, 7, 8, 9
2, 3, 7
Quiz
Chapters 10, 11, 12
2, 3, 4
Quiz
Chapters 13, 14, 15
1, 4, 5
Quiz
Chapters 16, 17, 18, 19
2, 4, 5, 8
Quiz
Chapters 20, 21
2, 3, 4, 7
Discussion
About….The Business
3, 7, 8
Discussion
About…The Competition
3, 4, 8
Discussion
Trends in Marketing
1, 3
Discussion
Print Materials
4, 8
Discussion
Marketing Ideas
8
Discussion
Facebook/E-Newsletter
4, 8
Indiv Project
TV/Newspaper/Radio
4, 8
Indiv Project
E-Commerce Security
1, 6
Indiv Project
Risk Map/Policy Statement
3, 6
Indiv Project
Sales Techniques
2
Team Project
About…The Customers
2, 4, 8
Team Project
You Tube Video
8
Team Project
Marketing Plan
8
Team Project
Marketing Ideas Research Project
2, 4, 6, 8
Team Project
Marketing Presentations
8
Exam
Final Exam
1, 2, 3, 4, 5, 6, 7, 8
Specific Course Activity Assignment or Assessment Requirements
Assignment Type
Title
Student Learning Outcomes(s)
Quiz
Chapters 1, 2, 3, 4, 5
1, 3, 4, 6
Quiz
Chapters 6, 7, 8, 9
2, 3, 7
Quiz
Chapters 10, 11, 12
2, 3, 4
Quiz
Chapters 13, 14, 15
1, 4, 5
Quiz
Chapters 16, 17, 18, 19
2, 4, 5, 8
Quiz
Chapters 20, 21
2, 3, 4, 7
Discussion
About….The Business
3, 7, 8
Discussion
About…The Competition
3, 4, 8
Discussion
Trends in Marketing
1, 3
Discussion
Print Materials
4, 8
Discussion
Marketing Ideas
8
Discussion
Facebook/E-Newsletter
4, 8
Indiv Project
TV/Newspaper/Radio
4, 8
Indiv Project
E-Commerce Security
1, 6
Indiv Project
Risk Map/Policy Statement
3, 6
Indiv Project
Sales Techniques
2
Team Project
About…The Customers
2, 4, 8
Team Project
You Tube Video
8
Team Project
Marketing Plan
8
Team Project
Marketing Ideas Research Project
2, 4, 6, 8
Team Project
Marketing Presentations
8
Exam
Final Exam
1, 2, 3, 4, 5, 6, 7, 8
1.
2. 1.
2.