2021-2022 Undergraduate Catalog

MKT 3640 SALES MANAGMENT

This course examines the activities and issues related to sales managers. Discussion topics include: selling process, developing forecasts, territory design, sales force planning, budgeting, sales force recruiting, training, motivating, performance evaluation, and sales force compensation. Students are also provided with a good understanding of ethical and legal responsibilities of sales managers. Formerly MKT 3435.


Credits

3

Prerequisite

MKT*2500