2021-2022 Undergraduate Catalog

MKT 3240 PROFESSIONAL SELLING

The course deals with the nature of professional selling and its role in the marketing and promotional functions of an organization. Topics include customer relationship building, adaptive selling techniques essential for professional selling, and sales careers. Special emphasis is placed on effective oral and written communication and presentation skills needed to be a successful salesperson.

Credits

3

Prerequisite

MKT*2500