MKT 3445 SOCIAL MEDIA MARKETING
This course provides an overview of social media strategies for promoting product, services, and ideas. Students examine various social media platforms, social media marketing tools, and industry trends. Students learn to develop social media marketing strategies and analyze metrics to measure effectiveness of those strategies. Specific topics include choosing social media platforms, creating social media content, content management, social listening and creating a social media plan.
Prerequisite
MKT*2500