MGS 3045 COMMERCIAL DEVELOPMENT OF THE INTERNET
E-business fundamentals and commercial practices are covered which enhance an organization's managerial and marketing performance using the Internet and World Wide Web. These include supply chain, customer relationship, and enterprise resource planning (ERP) management systems and tools that aid in strategic and operational decision-making. Business to consumer (B2C) and business and business (B2B) marketing services and models also provide new channels of distribution and communication links with customers, suppliers, employees, and business partners. PREREQUISITES:MGS 2030 BUSINESS ORGANIZATION AND MANAGEMENT.