Retail Management; the Prince Program in Retail Management (BSBA)

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the country’s most prestigious undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.

Program Requirements:

Prerequisites for Retail Management Majors

ECON 100Principles of Microeconomics

4

MATH 118Introductory Statistics

4

Required Core Courses

MGMT 100Foundations of Business & Management

4

ACCT 110Financial Accounting

4

MGMT 234Organizational Communication and Behavior

4

MGMT 250Marketing

4

MGMT 260Finance

4

MGMT 325Operations Management & Decision Making

4

MGMT 340Strategy

4

MGMT 370Internship

8

Required Retail Management Courses

MGMT 222Human Resources Management

4

MGMT 236Retail Management

4

 

MGMT 394Comparative Retail Strategies

4

OR

MGMT 392Marketing Decision Making

4

The student will select two electives from the following list:

MGMT 137Entrepreneurship and Innovation

4

MGMT 221Project Management

4

MGMT 225The Manager and the Legal Environment

4

MGMT 230Why We Buy

4

MGMT 231Creating Brand Value Strategy

4

MGMT 232AIntroduction to Advertising

4

MGMT 232BNational Student Advertising Competition

4

MGMT 233Developing Customer Relationships

4

MGMT 229Corporate Social Responsibility: Managing People, Planet, & Profit

4

MGMT 335Marketing Research

4

MGMT 348Sustainable Supply Chain

4