Marketing (BSBA)
Marketers bridge companies and customers using an increasing array of ideas, tools and techniques. Marketers face many critical issues today, including pressures in the global marketplace that influence access to supplies and sale of goods. They also face sweeping changes in technology and information systems that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social responsibility and ethics.
Marketers need to understand the concepts and principles of marketing, but they also benefit from coursework in economics, modern languages, communications and/or information technology. Students can combine a BSBA degree in Marketing with other areas of study to give the student a richer context in which to operate as a marketer and to enhance her ability to integrate multiple sources of information, think critically, and solve marketing problems.
Program Requirements:
Prerequisites for Marketing Majors
Required Core Courses
Required Marketing Courses
Electives
The student will select two electives from the following list
| MGMT 221 | Project Management | 4 |
| MGMT 225 | The Manager and the Legal Environment | 4 |
| MGMT 231 | Creating Brand Value Strategy | 4 |
| MGMT 232A | Introduction to Advertising | 4 |
| MGMT 232B | National Student Advertising Competition | 4 |
| MGMT 233 | Developing Customer Relationships | 4 |
| MGMT 236 | Retail Management | 4 |
| MGMT 229 | Corporate Social Responsibility: Managing People, Planet, & Profit | 4 |
| MGMT 348 | Sustainable Supply Chain | 4 |