MKT216 Brand Marketing
This course departs from the traditional marketing principle of building awareness and promoting products and services. Brand marketing focuses on how companies can develop long-lasting relationships and brand equity with customers. Frameworks that allow companies to articulate their brand image and message to build strong brands in the marketplace will be discussed.
Prerequisite
MKT210 Principles of Marketing Minimum Grade of: C
Attributes
Business Elective
Free Elective