MKT210 Principles of Marketing

This course studies and analyzes the basic principles, theories, problems and practices of marketing in an ever-changing business environment. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services.

Credit Hours

3

Lecture Hours

3

Prerequisite

BUS101 Introduction to Business

Attributes

• Business Elective

• Free Elective

• Reading Content Course

• Written Communication Intensive